COVINGTON, FRANKFORT & BARDSTOWN, Ky. (August 6, 2019) — As a fresh, new answer to the common question of where to stay when exploring Kentucky Bourbon Country, the tourism commissions of Northern Kentucky, Frankfort, and Bardstown today launch a new marketing initiative.

Under the banner Come Find Bourbon and the new website, Covington, Frankfort, and Bardstown invite visitors to spend more time enjoying immersive bourbon experiences in all three destinations.

“We see CFB as a win/win—for us as marketing partners and, more importantly, for visitors,” said Julie Kirkpatrick, vice president sales and marketing for meetNKY. “We can send a clear message to bourbon lovers who in turn will discover that our three regions really do have it all in terms of Kentucky Bourbon Country experiences.”

“Bardstown, Frankfort, and Covington offer a full spectrum of genuine Kentucky Bourbon Country experiences,” said Mike Mangeot, executive director Bardstown-Nelson County Tourism Commission. “One clear benefit for tourists is the fact that all three destinations are near one another, so this trip is an easy drive route with short distances between stops.”

“Kentucky is the birthplace of ‘America’s Native Spirit’ and crafts 95 percent of all bourbon,” said Robin Antenucci, executive director Frankfort/Franklin County Tourist & Convention Commission. “Tourists made a record 1.4 million stops to Kentucky distilleries in 2018. Frankfort, Covington, and Bardstown offer easy access to 21 distilleries so are ideal destinations for bourbon lovers.” 

All three cities offer a rich variety of bourbon culture that run the gamut from rustic to ultra-modern, mom-and-pop to conglomerate, historic to brand new:

  • The Covington region offers easy access to five distilleries: Boone County Distilling Co., Neeley Family Distillery, The Old Pogue Distillery, New Riff Distilling, and Second Sight Spirits
  • The Frankfort region offers easy access to seven distilleries: Buffalo Trace, Castle & Key, Four Roses, Glenn’s Creek Distillery, Three Boys Farm Distillery, Wild Turkey, and Woodford Reserve
  • The Bardstown region offers easy access to nine distilleries: Bardstown Bourbon Company, Barton 1792, Heaven Hill, Lux Row, Preservation Distillery, and Willett, plus Jim Beam, Limestone Branch, and Maker’s Mark.

Find itineraries and more information at


About meetNKY

The mission of meetNKY, which is based in Covington, is to serve as Northern Kentucky’s Destination Management and Marketing Organization positively impacting the three-county region’s economy through meeting, convention and visitor expenditures. The tourism industry in NKY is a vibrant part of the economy in the Cincinnati region that generates more than $5 billion of economic impact and supports more than 77,000 jobs. Learn more at

About Frankfort

The mission of the Frankfort / Franklin County Tourist and Convention Commission is to promote the community as a destination for visitors from all over the world. Frankfort is Kentucky’s Capital City and embodies the essence of everything that makes Kentucky special, from her natural charm and beauty to her world-renowned bourbon, all in one distinctly small and spirited package. Frankfort is Kentucky Distilled. With the Kentucky River winding its way through the historic downtown, Frankfort is conveniently located between Covington and Bardstown, and is also midway between Lexington and Louisville. With its southern hospitality and global connections, the world loves Frankfort’s small town charm. Learn more at

About Bardstown

Dubbed the Bourbon Capital of the World®, Bardstown was selected “The Most Beautiful Small Town in America” in the Rand McNally/USA Today 2012 “Best of the Road” contest and landed in the top 20 of “America’s Favorite Towns” by Travel + Leisure—which also recognized Bardstown as having one of “America’s Most Beautiful Town Squares.” In 2013, Bardstown was designated a certified Kentucky Cultural District, one of only six Kentucky cities to achieve this honor. Learn more at