2023 Annual Report Of The NKY Tourism Industry

The tourism industry continues its upward trajectory and has recovered full hotel demand in the region. meetNKY, the region's destination marketing and management organization celebrates 50 years of impact through storytelling and promotions to bring new visitors to Northern Kentucky. 

An infographic titled 2023 Hotel Results that shows 1.3% increase in hotel occupancy to 68.5%, 118% of market share for NKY vs comparable cities, and record breaking $82.80 RevPar, which is 7.4% increase.

The results from 2023 speak for themselves with strong hotel occupancy, tremendous engagement from marketing efforts, a strong return to convention demand and the exciting launch of the new British Airways direct to London Heathrow service that put thousands of new eyes on the area. One big Taylor Swift weekend, surrounded by a spring, summer and fall of exciting events lead to record breaking demand for NKY and the Cincy Region. 

675 Stories included NKY, generating $19.6M in saved advertorial spend to reach more than a billion readers. Additional 3M sessions on the three websites, and 50,000 visitors used the partner kiosks.

2024 will be equally exciting as we welcome back one of the nation's best art, light and projection mapping events, BLINK, the convention calendar is strong and once again a robust event and concert schedule will entice new visitors to our region. We are looking forward to setting new records in 2024 as we continue to tell the story of a region that reigns!

It is our honor to promote this place we love and introduce new visitors to our story every day. 

As always, with thanks,

Julie Kirkpatrick, CTA, CDME President & CEO